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Delighting Customers with Your Website

Knowing how to navigate your business message can be a daunting task. With so many channels available, too often a business’s website is only an afterthought. This course challenges you to think differently about the way you are representing your value proposition via your web presence.

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Staying in Front of Your Customers with Advertising

The program will discuss how architects, designers, and other professionals can get a better understanding of the market today in regards to servicing their customers with advertising. You will gain a better understanding of the different types of advertising tools to keep your services forefront to your customers.

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Staying in Front of Your Customers: Research

The program will discuss how architects and designers can get a better understanding of the market today by conducting targeted research. Attendees will discover how research can provide customer insights and help formulate marketing strategies.

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How to Target and Hit the Right Customers on 11/12/2019, 10:00am

Designed especially for today’s executives in a difficult economy, this course brings together proven tactics that will help increase sales. Specifically, it will empower you by “taking control” of finding new customers and nurturing them. It all begins with control and understanding of how customers and prospects consume, create and distribute information. Then, it shows you your role in that three-part dance, and how to find, attract and nurture new business.

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How Facilities Team-Up with Outside Services

Designed especially for today’s executives in a difficult economy, this course brings together proven tactics that will help increase sales and reach new customers. It focuses on presenting the results of comprehensive research that surveyed end users in facilities – the people who hire architects, designers and engineers. Research results are compared to the previous study from 2014. The results will stimulate thinking for the professional firm, and help them shape their marketing presentations to gain new business and retain current customers.

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Staying in Front of Your Customers: Phone

The program will discuss how architects can get a better understanding of the market today in regards to servicing their customers through the use of personal contact: calling. You will gain a better understanding of the different types of phone techniques to keep specialized services forefront to their customers.

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Staying in Front of Your Customers: How to use Direct Response

The program will discuss how architects and designers can get a better understanding of the market today in regards to developing direct mail strategies. Attendees will ascertain a clearer perception on how to develop direct mail in order to increase business.

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Staying in Front of Your Customers: Strategic Planning

The program will discuss how architects and designers can get a better understanding of the market today in regards to developing a strategic plan. Attendees will ascertain a clearer perception on how to respond to market challenges based on the overall business strategies developed.

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Staying in Front of Your Customers in a Digital Environment on 10/8/2018, 10:00am

The program will discuss how businesses can get a better understanding of the market today in regards to servicing their customers within the digital disruption going on. You will gain a better understanding of the different types of tools available to keep your services relevant, and of your own value in the scheme of business today.