This course is registered with the AIA/CES for continuing professional education for 1.0 LU upon completion.
Description: Designed especially for today’s executives in a difficult economy, this course brings together proven tactics that will help increase sales and reach new customers. It focuses on presenting the results of comprehensive research that surveyed end users in facilities – the people who hire architects, designers and engineers. Research results are compared to the previous study from 2014. The results will stimulate thinking for the professional firm, and help them shape their marketing presentations to gain new business and retain current customers.
Learning Objectives: During this course:
- Participants will learn what facilities look for and how they use outside professional services.
- Participants will learn what factors influence their selection and why they hire a specific firm.
- Participants will learn what sources end user use to find outside design services.
- Participants will learn what key elements can be added to the “sales pitch” or incorporate into RFPs and RFQs to gain business. How to differentiate yourself from others will also be discussed.
How Taught: The CES facilitator utilizes a PowerPoint presentation to provide an in-depth overview for how to differentiate your services. It will be an interactive session that encourages feedback and questions. The program ends with real solutions to effectively put strategies into place.
Target Audience: Architects, specifiers, interior designers and other design and business professionals. This program is basic and meets the needs of professionals at every experience level.
Facilitator Qualifications: Interline facilitator(s) have been trained on CES guidelines and presentation skills. In addition, they receive in-depth training in the field. They are our industry experts.
Instructor Bio: Jim Nowakowski has been involved in marketing and marketing communications for over 20 years. Prior to working at Interline, he served in a variety of positions in ad/PR agencies, including Creative Director, Account Supervisor and Copywriter. He also worked as a reporter for newspapers and taught English for a number of years before entering the advertising profession. His current work for both advertisers and publishers in advertising focuses on understanding communications and purchasing patterns in business-to-business. Besides industrial publications, he has worked for publishers in building construction, automotive and healthcare markets, including developing marketing communications programs, conducting in-depth market research and building customer inquiry database systems. Jim has an M.A. from DePaul University, Chicago, and a B.A. from Lewis University, Lockport, Illinois.
Costs: There is no cost for this webinar.