Staying in Front of Your Customers in a Digital Environment
This course is registered with the AIA/CES for continuing professional education for 1.0 LU upon completion.
Description: The program will discuss how businesses can get a better understanding of the market today in regards to servicing their customers within the digital disruption going on. You will gain a better understanding of the different types of tools available to keep your services relevant, and of your own value in the scheme of business today.
Learning Objectives: During this course:
- Participants will review business basics and how the basics never change despite digital disruption.
- Participants will be shown how to determine their value proposition.
- Participants will recognize the power of differentiation by turning that value proposition into differentiation: what sets you apart and why that’s critical.
- Participants will review tactics on how to stay in front of your customers in this digital environment.
How Taught: The CES facilitator utilizes a PowerPoint presentation to provide an in-depth overview for how to differentiate your services. It will be an interactive session that encourages feedback and questions. The program ends with real solutions to effectively put strategies into place.
Target Audience: Architects, specifiers, interior designers and other design and business professionals. This program is basic and meets the needs of professionals at every experience level.
Facilitator Qualifications: Interline facilitator(s) have been trained on CES guidelines and presentation skills. In addition, they receive in-depth training in the field. They are our industry experts.
Instructor Bio: Jim Nowakowski has been involved in marketing and marketing communications for over 20 years. Prior to working at Interline, he served in a variety of positions in ad/PR agencies, including Creative Director, Account Supervisor and Copywriter. He also worked as a reporter for newspapers and taught English for a number of years before entering the advertising profession. His current work for both advertisers and publishers in advertising focuses on understanding communications and purchasing patterns in business-to-business. Besides industrial publications, he has worked for publishers in building construction, automotive and healthcare markets, including developing marketing communications programs, conducting in-depth market research and building customer inquiry database systems. Jim has an M.A. from DePaul University, Chicago, and a B.A. from Lewis University, Lockport, Illinois.
Costs: There is no cost for this webinar.