How to Target and Hit the Right Customers
This course is registered with the AIA/CES for continuing professional education for 1.0 LU upon completion.
Description: Designed especially for today’s executives in a difficult economy, this course brings together proven tactics that will help increase sales. Specifically, it will empower you by “taking control” of finding new customers and nurturing them. It all begins with control and understanding of how customers and prospects consume, create and distribute information. Then, it shows you your role in that three-part dance, and how to find, attract and nurture new business.
Learning Objectives: During this course:
- Participants will learn how information is created, consumed and distributed in this digital disruptive environment.
- Participants will discover techniques to find new prospects, as well as tactics to nurture them.
- Participants will recognize how to gain knowledge from existing data and allocate time to increase sales through the creation of relevant content.
- Participants will examine how to effectively build a strategy that will ultimately increase business.
How Taught: The CES facilitator utilizes a PowerPoint presentation to provide an in-depth overview for how to differentiate your services. It will be an interactive session that encourages feedback and questions. The program ends with real solutions to effectively put strategies into place.
Target Audience:Architects, specifiers, interior designers and other design and business professionals. This program is basic and meets the needs of professionals at every experience level.
Facilitator Qualifications: Interline facilitator(s) have been trained on CES guidelines and presentation skills. In addition, they receive in-depth training in the field. They are our industry experts.
Instructor Bio: Jim Nowakowski has been involved in marketing and marketing communications for over 20 years. Prior to working at Interline, he served in a variety of positions in ad/PR agencies, including Creative Director, Account Supervisor and Copywriter. He also worked as a reporter for newspapers and taught English for a number of years before entering the advertising profession. His current work for both advertisers and publishers in advertising focuses on understanding communications and purchasing patterns in business-to-business. Besides industrial publications, he has worked for publishers in building construction, automotive and healthcare markets, including developing marketing communications programs, conducting in-depth market research and building customer inquiry database systems. Jim has an M.A. from DePaul University, Chicago, and a B.A. from Lewis University, Lockport, Illinois.
Costs: There is no cost for this webinar.