Making More Sense of Social Media For Business (Special COVID-19 Edition)

AIA continuing educationThis course is registered with the AIA/CES for continuing professional education for 1.0 LU upon completion.
It is also registered with the IDCEC and NKBA for 0.1 credit upon completion.

The world of social media has generated significant attention and interest. Knowing how to navigate your business messages within these diverse and growing platforms can be a daunting task. This webinar seeks to clarify these platforms by focusing on those that are applicable to a business. It uses examples in today’s leading platforms, and then shows attendees how strategy and audience are the keys to building successful social media interactions. But, all of that has all changed because of COVID-19. Perhaps even more important, these social media channels represent the future of business – something that this course has focused on before and is focusing on now.

Presenter: Jim Nowakowski, President of Interline Creative Group.

Learning Objectives

  • Participants will expand their understanding by demonstrating how influential Social Media has become. This includes an introduction to the key Social Media sites and how they relate to this COVID-19 world.
  • Participants will review recommended guidelines to develop a successful strategy in this disruptive environment. Real-life examples of Social Media in action will be shown as references.
  • Participants will be shown how to develop a plan, which begins with audience targeting, devoting time and resources as well as keeping the conversation consistent and interesting.
  • Through the use of examples, participants will gain the tools to getting started with social media as a key to overcoming the obstacles presented by a virus-infected world.

Instructor Bio: Jim Nowakowski has been involved in marketing and marketing communications for over 20 years. Prior to working at Interline, he served in a variety of positions in ad/PR agencies, including Creative Director, Account Supervisor and Copywriter. He also worked as a reporter for newspapers and taught English for a number of years before entering the advertising profession. His current work for both advertisers and publishers in advertising focuses on understanding communications and purchasing patterns in business-to-business. Besides industrial publications, he has worked for publishers in building construction, automotive and healthcare markets, including developing marketing communications programs, conducting in-depth market research and building customer inquiry database systems. Jim has an M.A. from DePaul University, Chicago, and a B.A. from Lewis University, Lockport, Illinois.