Staying in Front of Your Customers: PHONE (COVID-19 Never Bothered Me)
This course is registered with the AIA/CES for continuing professional education for 1.0 LU upon completion.
It is also registered with the IDCEC and NKBA for 0.1 credit upon completion.
The program will discuss how architects, designers and other professionals can get a better understanding of the market today in regards to servicing their customers through the use of personal contact: calling. Although a single communication system is no longer viable for most businesses, the phone remains a staple in any multi-channel marketing strategy and is even more important in this COVID-19 world we live in. The course shows how the phone for customer interaction benefits your customers and your business. You will gain a better understanding of the different types of phone techniques to keep specialized services forefront to their customers.
Presenter: Jim Nowakowski, President of Interline Creative Group.
During this course, participants will:
- Review business basics and how important the phone is in strategy and tactics of business especially within the COVID-19 environment.
- Discover the power of customer relationships that have been and can be built through the phone.
- Review helpful techniques in listening to your customers over the phone, including recognizing voice signals.
- Learn how to respond to each particular need and requirement using the phone to USE the virus, not be harmed by the virus.
Instructor Bio: Jim Nowakowski has been involved in marketing and marketing communications for over 20 years. Prior to working at Interline, he served in a variety of positions in ad/PR agencies, including Creative Director, Account Supervisor and Copywriter. He also worked as a reporter for newspapers and taught English for a number of years before entering the advertising profession. His current work for both advertisers and publishers in advertising focuses on understanding communications and purchasing patterns in business-to-business. Besides industrial publications, he has worked for publishers in building construction, automotive and healthcare markets, including developing marketing communications programs, conducting in-depth market research and building customer inquiry database systems. Jim has an M.A. from DePaul University, Chicago, and a B.A. from Lewis University, Lockport, Illinois.