Staying in Front of Your Customers: Public Relations

AIA continuing educationThis course is registered with the AIA/CES for continuing professional education for 1.0 LU upon completion.
It is also registered with the IDCEC and NKBA for 0.1 credit upon completion.

The program will discuss how professionals like architects, designers, showroom consultants and manufacturers can get a better understanding of the market today in regards to servicing their customers through the use of the public relations methodologies.

Attendees will gain a better understanding of the different types of PR strategies to keep specialized services forefront to their customers.

Presenter: Jim Nowakowski, President of Interline Creative Group.

During this course, participants will:

  • Review business basics and discuss how important public relations is in strategy and tactics of business.
  • Discover the power and relevance of PR activities.
  • Review helpful techniques that correspond with PR activities.
  • Learn how to develop each particular PR activity.

Instructor Bio: Jim Nowakowski has been involved in marketing and marketing communications for over 20 years. Prior to working at Interline, he served in a variety of positions in ad/PR agencies, including Creative Director, Account Supervisor and Copywriter. He also worked as a reporter for newspapers and taught English for a number of years before entering the advertising profession. His current work for both advertisers and publishers in advertising focuses on understanding communications and purchasing patterns in business-to-business. Besides industrial publications, he has worked for publishers in building construction, automotive and healthcare markets, including developing marketing communications programs, conducting in-depth market research and building customer inquiry database systems. Jim has an M.A. from DePaul University, Chicago, and a B.A. from Lewis University, Lockport, Illinois.