Are You Working In One of These Cities Where Aging in Place is In?
The Milken Institute’s “Best Cities for Successful Aging”™ report gives you the inside view of the cities where aging in place is happening. So if you live and work in one of these, your focus should be on this market!
Face it: the nation is aging at an unprecedented rate, creating the largest older population in history. It presents an unprecedented opportunity for your design work, as long as you understand their particular requirements. This report is worth your reading and study, especially if you live in one of the Top 20 large Best Cities for Successful Aging. By the same, the report divides itself into large metro and small metros. It will give you a lot to think about and incorporate into your own pitches. (By the way, the top large metro? Madison, Wisconsin. The top small metro? Iowa City, Iowa).