Critical Tools for Staying in Front of Your Customers


Are you ready to take your business to the next level? Staying in front of your customers by capturing their interest and keeping them engaged should be at the top of your list. The path to achieving this, however, is often obscured.

Some studies have found that it costs four times as much to find new customers than it does to retain existing customers!

Your competition is prospecting today – sending information to your clients to try to potentially lure them away from you. In fact, product- or service-oriented strategies no longer provide meaningful or sustainable differentiation from competition – you need more. If you aren’t keeping in front of your customers, how can you expect to compete?

There must be more, right? Perhaps there is a secret formula to retaining your customers and exceeding their expectations with responsive, agile, and one-of-a-kind service? Actually, there are successful ways to differentiate your business despite ongoing digital disruption. Tools are available to keep businesses relevant and valuable in relation to servicing customers. When armed with tactics to stay in front, knowing what sets you apart is critical.

If you would like more tips on how to retain your customers and why it is so important, review the webinar “Staying in Front of Your Customers within 667 Exabytes” that is sponsored by Interline Creative Group. Jim Nowakowski, President of Interline, offers straightforward advice on achieving personal contact with customers that will help your business stand out from the crowd. You can preview his session, which includes a two-minute clip, on the Interline website.

The webinar is also registered with the AIA/CES for continuing professional education. Check back often at to see when the next webinar will take place. Or, if you prefer, contact Interline directly and our professionals will help you arrange for a private online session geared toward your company. Special presentations of Staying in Front of Your Customers can be arranged for groups by calling 847-358-4848.

Interline Creative Group is a Registered Provider with The American Institute of Architects Continuing Education Systems. Credit earned on completion of this program will be reported to CES records for AIA members. Certificates of Completion for non-AIA members are available on request.


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