Beko Upright Freezers Win TWICE® Picks Awards at CES® 2021

In response to the growing focus consumers have on living healthy lifestyles, Beko, a leading freestanding home appliances brand in Europe in the white goods sector, has earned the TWICE Picks Awards for CES® 2021 for its Upright Freezers, continuing the company’s tradition of creating technologies that make obtaining a sense of wellbeing even more accessible.

“We are delighted to win the TWICE Pick Award and be recognized for the positive impact we will have on the lives of consumers now and into the future. We are committed to putting premium technology that is good for the planet and supports healthy lifestyles within the reach of more consumers,” said Salih Zeki Bugay, Director of Product & Marketing, Beko US Inc.

TWICE is the leading media outlet serving the B2B needs of those in the technology and consumer electronics industries. With its partner at CTA (the Consumer Technology Association), TWICE produces the Official CES Daily. TWICE, Residential Systems, and TechRadar Paro’s annual program honors the best and most influential consumer technology at CES® each year. The winners were selected based on the impact these products are expected to have on Consumer Electronic and Retail industries.

Beko Upright Freezers help people adopt healthier, sustainable lifestyles thanks to its cutting-edge technologies. Thanks to Freeze Guard Technology, Beko Upright Freezers work in ambient temperatures between 5°F to 109°F without any loss of performance. Quick Freeze locks in vitamins and nutrients by freezing food 10% faster. Food will be fresh, nutritious, and vitamin-rich, supporting healthy eating habits all year round. Beko freezers offer energy efficiency and provide industry-leading performance qualified by EPA certification guidelines. As of November, only Beko Freezers (with and without ice maker) received ENERGY STAR® Most Efficient 2020 award. Beko freezers, without an ice maker, received the EPA Emerging Tech Award.

“At Beko, we’ve prioritized a commitment to new products and technologies that meet the needs of consumers and their goals to live healthfully. We know they do not always find it easy, so we make every effort to do all we can to make the step to greater health and wellbeing easier,” said Zach Elkin, President of Beko US Inc.


Beko US, Inc. is the U.S subsidiary of Arçelik A.Ş. operating in more than 140 countries.  Beko is the leading freestanding home appliances brand in Europe in the white goods sector. Beko US Inc. is committed to developing highly energy efficient home appliances that deliver advanced technology and superior features, empowering your family to live healthier. Four years in a row, from 2017 to 2020, a first for any appliance manufacturer, Beko US, Inc. received the Environmental Protection Agency’s ENERGY STAR® Partner of the Year Award for its outstanding contributions to protecting the environment through energy efficiency. In 2019 and 2020, Beko US, Inc. also was recognized with an ENERGY STAR Partner of the Year Sustained Excellence Award, the program’s highest honor.

About Arçelik: Founded in 1955, Arçelik is one of the leading players in the electronics and home appliances industry. The company is present in 146 countries, has 30,000 employees, 23 production units in 9 countries (Turkey, Romania, Russia, China, South Africa, Thailand, Pakistan, India and Bangladesh) and 35 sales and marketing offices worldwide. The company owns 12 brands (Arçelik, Beko, Grundig, Blomberg, ElektraBregenz, Arctic, Leisure, Flavel, Defy, Dawlance, Voltas Beko, Altus) and is listed on the Istanbul Stock Exchange. For more information visit

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