California Faucets Showcases Vast Finish Options with Humorous Pixar-Style Video: “California Chameleon”
(Huntington Beach, CA) What happens when a curious color-changing chameleon meets up with the myriad artisan finishes offered by California Faucets? Can he keep up? This is the storyline in California Faucets’ newest Pixar-style marketing video: California Chameleon. From the award-winning team who also created viral videos starring dancing tub-fillers and singing faucets, California Chameleon entertains while educating designers and homeowners on the company’s unique ability to customize faucets with 25-plus artisan finishes.
The marketing team set out to create a fun and engaging way to remind viewers that California Faucets is a pioneer in finishes. Not only does the company offer one of the largest selection of finishes in the industry they also offer PVD finishes that are guaranteed not to tarnish. Plus, since all finishes are artisan-applied to order, the possible color combinations are endless—much to the dismay of the adorable chameleon in the video.
“A picture, or in this case a video, really is worth a thousand words,” says Noah Taft, California Faucets Chief Marketing Officer. “Our beloved chameleon tries so hard to keep up, transforming from one beautiful finish to the next. But in the end, he’s just no match for our vast color palette.”
No stranger to creative writing, Taft, who wrote and co-produced the video, was a television sitcom writer and producer prior to his tenure in the decorative plumbing and hardware industry. To bring the completely computer-generated California Chameleon to life, Taft partnered with director/producer Alex LaFlamme.
Besides the abundance of finish options, California Faucets also caters to designers with products to suit every design style, from traditional to transitional to modern. And with the ability to mix and match various elements, Designers are free to let their creativity soar—even if the color combinations can’t be reproduced by a chameleon.
California Faucets transforms daily life through exceptional kitchen and bath products that embody authenticity, craftsmanship, and beauty. Established in 1988 in Huntington Beach, the company handcrafts each solid-brass piece with meticulous attention to detail, offering extensive customization. With more than 25 artisan-applied finishes, every faucet and fitting can be tailored to reflect an individual’s distinct taste and style. From award-winning bath collections that extend beyond faucets to include spa-like rain showers and elegant tub fillers, to Italian-inspired kitchen faucet collections, California Faucets products elevate everyday moments into refined experiences. Driven by a spirit of innovation, the company pushes industry boundaries to redefine what’s possible in kitchen and bath design. Notable advancements include ZeroDrain®, the industry’s first “pop-down” drain; StyleDrain®, the first truly decorative drain to enter the market; high-performance tub fillers engineered to fill in half the time; and StyleTherm®, thermostatic showers that deliver precise temperature and volume control. Through thoughtful design, superior materials, and an unwavering commitment to innovation, California Faucets ensures every product exceeds expectations—enriching the home as a sanctuary for daily rituals. For more information about California Faucets, call 800-822-8855 or visit CaliforniaFaucets.com.