KB-Resource Reports 78% Audience Growth, Expanding Reach Among Architects, Designers, and Specification Professionals

Audience engagement data highlights growing opportunity for manufacturers to connect with design professionals influencing product selection.

PALATINE, IL – KB-Resource, a digital publication serving architects, interior designers, specifiers, and other professionals in the kitchen, bath, and building industries announced significant audience growth during the first half of 2026, reporting a 78% increase in visits between January and June, according to the publication’s latest audience engagement report from Accountability Information Management (AIM).

The growth reflects increasing engagement from architects, interior designers, specifiers, and other professionals who rely on KB-Resource for information on building products, industry standards, accessibility, and design trends.

During the six-month reporting period, readers generated more than 8,300 page views, with most of the website traffic originating from the United States. The publication’s audience continues to seek technical, specification-focused content that supports product research and project planning across residential, commercial, hospitality, and institutional markets.

“Our audience is made up of professionals who influence product decisions long before materials are purchased,” said Jim Nowakowski, Editor in Chief at KB-Resource. “Manufacturers benefit by reaching readers who are actively researching products, evaluating solutions, and developing project specifications. KB-Resource’s rapid growth and the quality of our audience make it a place manufacturers need to be.”

The report found that readers consistently engaged with articles covering topics including ADA compliance, aging-in-place design, cabinet hardware standards, product innovation, kitchen design trends, and building products focused on performance and resilience. Several evergreen articles continued attracting readers throughout the entire reporting period, demonstrating the long-term value of educational content that remains relevant well beyond its original publication date.

Audience engagement data also indicates interest from professionals representing a diverse range of organizations, including local government agencies, global technology companies, management consulting firms, aerospace and defense organizations, and other enterprise businesses. While many independent architects and designers access the publication from home offices or small studios, the findings suggest KB-Resource is reaching professionals involved in planning, specifying, and influencing projects across multiple industries.

For manufacturers serving the kitchen, bath, and home products markets, the publication provides an opportunity to increase visibility among professionals whose recommendations often influence significant product investments. Architects and designers frequently determine which products are specified for projects, making them an important audience for manufacturers seeking to build brand awareness during the product evaluation process.

As KB-Resource continues to expand its professional readership, the publication is inviting manufacturers, suppliers, and industry partners to explore advertising opportunities that connect their brands with architects, designers, specifiers, and other decision influencers directly.

Read the report here: https://www.kb-resource.com/engagement/.

For more information about advertising opportunities with KB-Resource, contact the publication today at 847-358-8558 or send a message to [email protected] to get the conversation started.