REHAU Launches RAUVISIO Noir Cabinet Finish Inspired by Look and Feel of the Film-Noir Genre
06.16.2020 – REHAU today launches its RAUVISIO noirTM monotonic matte surface featuring the intensely rich and muted aesthetic of film noir. Forged in Italy with the finest materials and offered in North America as surfaces and custom cabinet doors, the new super-matte collection aspires to become the soul of modern residential and commercial spaces.
Like the film genre, RAUVISIO noir bridges two worlds: the forged and the refined. Labeled “monotonic,” RAUVISIO noir retains all of its elemental properties while delivering unwavering resilience, reliability and richly uninhibited elegance. The deeply light-absorbent surface resists scratches and fingerprints while providing a touchable matte that invites the senses and the spirit to linger.
“From home offices to lobbies of commercial buildings, interior spaces are being reimagined for the ‘new normal,’” said Dr. Thomas Troeger, REHAU chief sales and marketing officer. “As creatives brainstorm storyboards for these projects, we are pleased to engage them on this journey with our technically and aesthetically advanced surfaces, headlined by the new matte, RAUVISIO noir.”
Storied surfaces: Depth beyond what meets the eye
For the past six years, North America’s leading edgeband manufacturer, has developed and curated luxurious, high-end surface collections that span inspired aesthetics from around the world. With surface and custom cabinet door solutions that now encompass more than 100 finishes in matte, high-gloss, glass, natural and metal, REHAU’s RAUVISIO brand allows both consumers and designers to create spaces with storylines as unique as their own life experiences.
“With its silky finish and deep, opaque color palette, RAUVISIO noir builds a refined foundation for even the most exuberant design,“ said Jesse Collins, REHAU senior marketing and communications manager. ”From black and whites to deep grays, muted sea and emerald tones, each of the 12 RAUVISIO noir colors evokes a story of its own, drawn from the classic and timeless film noir experience.”
Rugged materials: Resilient and hygienic
RAUVISIO noir cabinet doors feature double-sided matte with matching REHAU LaserEdgeTM zero-joint edgebanding, resulting in a monolithic effect that rivals solid compact doors. The monotonic matte surface is laminated onto a super-refined MDF core with PVA glue to ensure the highest quality finish. The surface can be used in both horizontal and vertical applications and is also offered as sheets, boards and edgebanding.
“RAUVISIO noir comes to market at a time when hygiene is at center stage,” said Scott Blair, REHAU product manager. “This surface has industry-leading antimicrobial, independent-healing and scratch-resistant properties that promise to make it the protagonist of modern super-matte design at millwork and cabinet shops across the continent.”
RAUVISIO noir delivers an environmentally friendly surface, with a negligible total VOC count of less than 0.1 mg/m3. It is also phenol free, meaning irritants will not affect the indoor air quality. The engineered MDF core is CARB2, TSCA Title VI certified and NAF (non-added formaldehyde) exempt.
Versatile range: Available online
REHAU RAUVISIO surfaces are offered as individual matching components (sheets, pressed boards and edgeband) or as finished, cut-to-size components with REHAU LaserEdge applied, making modern custom cabinetry available to any shop without investment in machinery. The product range also includes floating shelves and integrated handles, all of which are available 24×7 through the REHAU cabinet door order portal at www.na.rehau.com/cabinetdoors.
To learn more about RAUVISIO noir, visit www.na.rehau.com/noir.
REHAU is the premium worldwide brand for polymer-based innovations and systems in construction, automotive and industry. The company generates continuous growth through its expertise and innovative capabilities in materials development, systems design and surface technology. Approximately 20,000 employees at more than 170 locations around the world ensure success of the independent, privately held company.