Smarter Ways to “Do Wood” Showcased at IWF 2024

Whether in search of a sustainable manufacturing process or the luxurious look of wood for less, the recent innovations unveiled by Wilsonart at the 2024 International Woodworking Fair offer endless possibilities for walls, doors, cabinets, countertops and more. A world-class innovator of engineered surfaces, Wilsonart’s newest “unreal” options are set to revolutionize the woodworking industry.

“We’re setting a new standard of innovation, realism and elegance with a number of wood-inspired surface introductions,” said Andrew Korzen, president and CEO for Wilsonart. “With the largest design variety of coordinated surfaces across multiple product lines, Wilsonart delivers your vision with solutions that outperform competitors. The star of our newest offerings is Wilsonart Woodgrains^™ which rival the affordability, durability and sustainability of wood veneer in designs that are so real, they’re unreal.”

Wilsonart Woodgrains^™ is a next generation design material that does everything wood veneer can’t while emulating the warmth and authenticity of natural wood. The collection includes 16 stunning new bookmatched woodgrains which reflect the natural character of a wide variety of wood species, cuts, stains and finishes, but in a tougher, more sustainable material than wood veneer. Wilsonart Woodgrains is available in panoramic no-repeat sheets that offer zero repetition across the full length and width of 5’x12’ or 4’x8’ sheets.

A versatile solution for architects, designers and contractors seeking to elevate interior spaces, the collection offers unmatched performance over wood veneer. From delivery to install and throughout its lifespan, Wilsonart Woodgrains is suited for high-use spaces where traditional wood veneer may not withstand daily wear and tear.

Wilsonart Woodgrains boasts the look of woodgrain without the markup on species, grade or cut of wood veneer – offering up to three times savings on total installation price, with better value throughout product lifespan. Wilsonart Woodgrains also offers benefits to the ecosystem, avoiding harvesting old-growth forests by using an average of 23% post-consumer recycled content. All species are always available, including trending, exotic and rare woods, and are never subject to the volatility of the wood market.

Additional introductions from Wilsonart showcased at this year’s IWF Show include:

The LUJO® Collection Silken Wood with revolutionary finishing textures and a modern palette that embraces distinct wood species. The collection’s new Silken Wood matte finish features subtle woodgrain movement and a silky touch paired with intriguing visual features found in a quarter sawn grain structure, like open or dense ticking in linear arrangements.

The LUJO Collection is more affordable than natural wood and wood veneer, making the possibilities virtually endless for residential and commercial cabinets, kitchen islands, closets, furnishings, shelving and wall accent panels. It’s also stain- and moisture-resistant, allowing for simple cleaning and disinfection. Manufactured in the U.S.A., The LUJO Collection is made with sustainable engineering that protects real-world-exploited wood. LUJO, with GREENGUARD Gold Certification, meets low chemical emission limits for better indoor air quality. Coordinating Wilsonart^® HPL, Edgeband and Cabinet Doors are also available, perfectly complementing Wilsonart’s extensive portfolio and leading the industry in visual coordination.

Wetwall^™ Waterproof Wall Panel System Pro Plus Collection is designed specifically for larger-scale commercial projects. Offering efficiency, durability and aesthetic appeal, the Pro Plus Collection is changing the way commercial spaces are designed and constructed and features 11 nature-inspired designs that emulate the looks of woodgrains, marbles and more, while saving installation labor, time and costs.

Engineered to meet the demands of modern commercial construction – from new builds to renovations – the collection offers a superior alternative to traditional tile solutions and is a cost-effective choice for budget-conscious projects. By requiring less labor and time, the Pro Plus Collection reduces overall project costs and helps streamline construction timelines, allowing projects to stay on track and within budget.

Nonflammable Contact Adhesives. Following the landmark ban of most uses of methylene chloride by the U.S. Environmental Protection Agency (EPA), Wilsonart developed its Wilsonart® Nonflammable NF700, NF740 Aerosol & Canister series and NF940 Bulk Contact Adhesive Series. These nonflammable contact adhesives offer unparalleled safety and performance. They are formulated with a nonflammable propellant and do not contain methylene chloride or n-propyl bromide, and offer outstanding bond strength and high heat resistance while ensuring a fast and permanent bond with a strong initial tack, drying within 2-5 minutes. The Wilsonart NF702/703 and NF742/743 Adhesives come in clear and green-dyed versions, meeting DOT “green diamond” standards for ease of shipping and storage. With these innovations, Wilsonart continues its legacy of delivering cutting-edge solutions that prioritize safety, performance and environmental responsibility. For more information about Wilsonart Adhesives, visit wilsonartadhesives.com.