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A Sign of Change: Is Your Business Ready for a Crisis?

In business, a crisis can happen, and if you are in business long enough, it probably will happen regardless of the size and type of business. Are you prepared? Do you have a strategy, or do you think that the business is running like a well-oiled machine and nothing will change the daily grind?

Spread the Word—LinkedIn Style

LinkedIn may not be the first social media platform that comes to mind for design professionals who want to find more clients. But LinkedIn is more than an extended help-wanted section; it’s a way to broaden their reach, often in conjunction with Facebook and other social media channels.

Social Media Cross-Pollination: How to Create Greater Buzz

One question we’ve heard frequently from designers trying to get up to speed on social media is: Which social media platform is best for designers? One way to maximize social media exposure is to cross-pollinate between platforms: Tweet what you Pin, Pin what you blog, blog what you show on Houzz, and so on.

‘This Storm Blows!’: When Do Tweets Help or Hurt Your Business?

How can designers, contractors and manufacturers of building products best approach social media following a disaster such as Hurricane Sandy? Heartfelt concern and helpful tips are preferable to overt promotions that try to take advantage of others’ misery and misfortune.

Clients, Cost and Construction: What Counts to Designers

When Accountability Information Management, Inc. (AIM) asked designers at the 2011 Fall High Point Market to name the factors that influenced their design decisions, clients came out on top. Nearly half of all respondents cited the “client.” But what does it mean to give the client what she wants.

Pantone, The Crayola of the Interior Design Industry

  Color is a total language that embraces everything from fashion and accessories to interiors, industrial design and cosmetics, according to Pantone® Inc., the world-renowned authority on color and provider of color systems and leading technology for the selection and accurate communication of color across a variety of industries. Pantone celebrates color and is always […]

4 Ideas for Pintastic Pinning

I love Pinterest. The inspiring images of kitchen designs, beautiful bathrooms, travel getaways and more are hard to resist. As we all explore this newish social media site, though, there is much to learn about how to best use Pinterest.