When Accountability Information Management, Inc. (AIM) asked designers at the 2011 Fall High Point Market to name the factors that influenced their design decisions, clients came out on top. Nearly half of all respondents cited the “client.” But what does it mean to give the client what she wants.
Color is a total language that embraces everything from fashion and accessories to interiors, industrial design and cosmetics, according to Pantone® Inc., the world-renowned authority on color and provider of color systems and leading technology for the selection and accurate communication of color across a variety of industries. Pantone celebrates color and is always […]
How can you find the right media for spreading your advertising message without making a massive mistake? Here are five ways.