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interior designers

Why Manufacturers Need to Reach People Who Specify Products – Not Just People Who Search

From the KB-Resource Editorial Team If you’re marketing building products today, you’ve probably noticed something has changed. For years, success meant getting your company to rank on Google. Now, AI-generated search summaries answer many questions before users ever click on a website. The casual searcher often never leaves the search results. But here’s the opportunity: […]

Reach Architects and Designers: Why Manufacturers Advertise on KB-Resource

From the KB-Resource Editorial Team If you’re a manufacturer in the kitchen, bath, or home products industry, here’s a question worth asking: Are you putting your brand in front of the people who actually influence product decisions? Not homeowners. Not casual browsers. We’re talking about architects, interior designers, specifiers, and other professionals who research products, […]

Award-Winning Acoustic Design: Summumstudio’s Cell® Takes 2026 iF Design Award

A sustainable, cutting-edge system that merges interior architecture, industrial design, and acoustic engineering. The Spanish studio Summumstudio has been awarded the 2026 iF Design Award for Cell® Modular Acoustic System, a system developed for the company Ideatec, specialised in acoustic solutions. This international recognition highlights a solution that integrates acoustic conditioning, flexibility and spatial organisation […]

L’Antic Colonial’s New Showroom Celebrates Nature as Source of Inspiration for Company’s Materials

The 30th edition of Porcelanosa Group’s International Global Architecture and Interior Design Exhibition will be taking place from February 19th to March 22nd. To mark its 25th anniversary, Porcelanosa Group company L’Antic Colonial has had its showroom fully revamped by prestigious design studio Summumstudio. Atrium, the project by Summumstudio, stands out for its inspirational design, […]