The Journey: Beko’s Expansion into U.S. Appliance Market Shifts Conversation to Health, Wellness and Sustainability
Zach Elkin, President of Beko US and Sazi Bugay, Director of Marketing and Product Management for Beko US, are spearheading the European company’s expansion into the United States appliance market. Since 1955, Beko has been the fastest-growing appliance brand in Europe, with a global production network and appliances in over 440 million homes in more […]