Accountability Information Management, Inc. (AIM), a leading B2B research company, recently published a new AIM Snapshot research on the how much time professionals spend using social media for business. The study found that overall professionals spend approximately an hour a day on social media, online networks and digital sharing sites for work. And there are […]
Accountability Information Management, Inc. (AIM), a leading B2B research company, recently published a new AIM Snapshot research on the most used social media or online channels by building firms or companies. Even with the social media explosion during the pandemic, AIM researched indicates that Facebook still reigns as top leader. “Professionals turned to these channels […]
Ritchie Bros., a global marketplace for insights, services, and transaction solutions, announced today that its Chief Operating Officer, Jim Kessler, will take on the additional role of President, effective immediately. “The President role will align our global revenue, services, operations, and critical support functions under Jim’s leadership,” said Ritchie Bros. CEO Ann Fandozzi. “As we […]
The Luxury Institute Tells Us The Three Skills Of the “Luxury Customer Experience” That Can Work for Everyone Most brands in the luxury goods and services industry were late to the last decade’s digital transformation party. Others are resting easy because they have a website, have adopted e-commerce, have finally caught up to conducting virtual […]
By Michael J. Kosinski, president and founder of KosinskiMedia I became aware of the so-called “stay-at-home economy” several years ago. First consisting of groups of individuals, typically millennials between the ages of 22 and 38, who, for various reasons, were interested in spending more time at home. Some of the reasons given for these younger […]
There’s nothing like meeting the needs of a client by designing what they really need – which is not always what they want.
Once you have a prospective customer’s attention, it’s not always the portfolio of past work that starts the sale. Some designers, especially those without extensive showroom space, begin the sales process with a “sweet piece.”
How can you find the right media for spreading your advertising message without making a massive mistake? Here are five ways.