By Michael J. Kosinski, president and founder of KosinskiMedia I became aware of the so-called “stay-at-home economy” several years ago. First consisting of groups of individuals, typically millennials between the ages of 22 and 38, who, for various reasons, were interested in spending more time at home. Some of the reasons given for these younger […]
The program will discuss how architects can get a better understanding of the market today in regards to servicing their customers through the use of personal contact: calling. You will gain a better understanding of the different types of phone techniques to keep specialized services forefront to their customers.
There’s nothing like meeting the needs of a client by designing what they really need – which is not always what they want.
I love Pinterest. The inspiring images of kitchen designs, beautiful bathrooms, travel getaways and more are hard to resist. As we all explore this newish social media site, though, there is much to learn about how to best use Pinterest.
Once you have a prospective customer’s attention, it’s not always the portfolio of past work that starts the sale. Some designers, especially those without extensive showroom space, begin the sales process with a “sweet piece.”
How can you find the right media for spreading your advertising message without making a massive mistake? Here are five ways.
We’ve all been locked in voicemail jail before, and it’s not pretty. Have you experienced your company from the clients’ perspective to really know how they’re treated?